How To Choose The Best Keywords With Google Adwords

Choosing the exact keywords is affected not only by our goals but also by their performance and how is hard to rank for them. A good tool is Google Adwords that is simple to use and subscription is free: it has been created to put online advertising campaigns but can be used for SEO goals too. Adwords is available as starter and as standard: we must use the standard that has the tools we need, if we have the starter then we can upgrade it simply by clicking on the my ad campaign tab and at the bottom of the page we will see the link graduate to standard edition; then we follow it and we are done, please keep in mind that this process is irreversible.

We can begin to use our Adwords and so we will go to click on the campaign management tab, then on tools and then on keyword tool or on traffic estimator: we have to fill the forms and we will be given the needed datas. If we want to start an online advertising campaign then we will just use the traffic estimator tool keeping in mind that more used is a keyword and higher will be its cost per click. Instead for SEO we use the keyword tool by giving one or more keywords and getting all the estimated traffics: higher the traffic and harder will be to be in the top ten for them, then if we are just beginners then we will choose low traffic keywords checking their difficulty keyword, that tells us how difficult is to be in the first places for a certain keyword or keyphrase with a number that ranges from 0 to 100, with free tools like the one offered by . Obviously greater the number and more difficult will be to get a good ranking so at the beginning we will strive to keep our keyword difficulty below 15.

If we can’t have a good ranking for high traffic keywords then we can choose more low traffic ones, the basic idea is to choose a keyword or a keyphrase, that gives a good traffic, for our homepage and then we will write the other pages of our website for less competitive keywords. What we write in these pages we can send to the many article directories, that we find searching Google by article directory, including a link to our website for more informations. PubblicitAdvertising is an article directory in which you can send your articles getting backlinks and traffic, also features a forum about SEO and marketing.

Understanding Black Hat, Grey Hat and White Hat SEO

Search engine optimization is a good way to get prospects on line therefore this should constantly be of importance to every web owners. SEO entails a number of processes and also strategies so as to attain the preferred site visibility on major search engines such as Bing, Google as well as Yahoo. Techniques such as white hat SEO are commonly used however there are also some that uses black and grey hat SEO. Currently, are these approaches relevant and can they be of help to improve your site rankings?

Black hat SEO is a hot topic when it comes to web site optimization. On the other hand, it has to be noted that it isn’t a great thing at all. This approach is being used by a few individuals to mislead the search engines so as to get higher website rankings. This might be a gorgeous option for those who do not know ethical SEO tactics or for those who only desire to rush success. Though, it is not possible to come up with a poor website and make millions. Thus, web sites that are increased using black hat SEO techniques will finally collapse.

White hat SEO also referred to as ethical SEO due to the fact that it is composed of tactics which appear as legal and good to major search engines. The major concept behind white hat SEO is abidance to the law in exchange of massive traffic. Generally white hat SEO is easy to implement through methods such as the following.

Content – high-quality SEO recognizes the significance of having fresh and unique content, making planning an important part of white hat techniques.

Link building- creating internal links can be vital although this can be of great help to make sure that your site’s content will always be significant and the users are always guided.

Tags and sitemaps-all types of Meta tags like keywords, title and as well descriptions are necessary to educate search engines concerning your page. Sitemaps are also useful as this can ensure efficient monitoring as well as analytics.

Have you ever heard about grey hat SEO? This is not recommended however still some individuals make use of it. However it is essential to know that a number of search engines have become more cautious with websites which make use of unacceptable techniques as a result sticking to white hat is highly advisable.

When you are going white hat SEO, you must be ready to do legitimate stuff, very quality content, clean codes for your website, no short cuts with link building and ensure that you do the link building manually so that the link quality increase gradually, not that you go for a one thousand links in ten minutes. If you do that, then that is not a white hat search engine optimization action. At the end of the day, white hat search engine optimization also gives respect to where the links are coming from, so you can’t start some fake domains and build links from none existing websites. You will be wasting your time, therefore follow this white hat search engine optimization guide properly.

The Various Features Of A Seo Company, India

Cost Effective

An SEO company, India offers search engine optimization services for rates that are considerably lower, when compared to companies belonging to other countries. There are many reasons for this. One of them is the low cost of labor in India. This gives Indian companies an opportunity to steal a march over other such companies, when it comes to offering competitive pricing. Moreover, the intense competition in the field means that most companies are willing to lower their prices when it comes to IT solutions.

Easily Available

When you think about search engine optimization, once you decide to go for it, you immediately want to put your plan into action. The great thing about an SEO company, India is that they are easily available. Meaning, that there is a huge number of companies that are offering their services in that sphere hence, you won?t have to wait to get your SEO project off the ground. This saves some valuable time; which will go a long way in boosting the sales of your business.


The one word that you can easily associate with a SEO company, India, is ?capable?. This inherent capability is with regards to handling any kind of project with respect to size, and scope. They have the capability of handling a SEO project for a small business as well as a big business, more importantly they can handle multi-projects at a given time. More importantly they are capable of satisfying all kinds of client demands and requirements.

Wild Net Technology is a SEO company India that specializes in all kinds of IT solutions requirements including search engine optimization. All our services in this regard are oriented towards our clients and hence we are usually one of the first choices when it comes to SEO.